Marketing is experiencing a shift from a permanent workplace to a more flexible, contract environment. More than 55 million Americans have shifted to this elastic lifestyle and many growing companies, large businesses and marketing agencies are also jumping on the freelance bandwagon.
Despite this growing trend, there’s still a large number of businesses that are skeptical of hiring freelancers.
As a freelance design recruitment firm, we are familiar with these hesitations and wanted to debunk some of the myths associated with freelancers. Keep reading and you might find that hiring freelance designers isn’t as daunting as you might think.
Myth #1: All FREELANCE DESIGNERS Would Rather Be Employed
Many people are under the false impression that freelancers are unemployed professionals who are taking on freelance gigs while looking for full-time work. This couldn’t be farther from the truth.
In fact, many freelance designers choose to leave high paying jobs at businesses across all industries and even large corporations in order to have more flexibility and work-life balance. These professionals even tend to be more engaged at work because they choose to work on projects that interest them and have higher job satisfaction.
Myth #2: Marketing Freelancers Aren’t Very Talented
Another common myth about freelancer designers is that they aren’t very talented — because if they were, then they would all have full-time jobs. That is also not true.
Many freelancers have left successful careers to start their own operations and have the freedom to work on projects they’re passionate about.
Also, many freelance designers like to choose technical skills to specialize in and tend to be experts in their field.
Myth #3: FREELANCE DESIGNERS Won’t Devote Enough Time To My Company
It’s true that freelancers juggle multiple projects with different companies at one time, but this does not mean they will neglect their responsibilities at your company in favor for a project at another company.
If you’re worried about this happening, the best thing you can do is to create a project timeline and define deliverable action items for the position you’re looking to hire. That way you can hold both yourself and the contractor accountable for completing the work in a certain amount of time.
Another way to ensure you find a responsible freelancer who is committed to your company is by using a credible freelance recruitment firm. A lot of times you will find professionals on freelance websites who say they are graphic designers or UX designers, for example, but don’t actually have any credentials or who regularly miss deadlines. A recruitment firm can give you the peace of mind that you’re hiring a freelancer who is a responsible, high-quality professional.
And if you find that your current freelancer isn’t working out, it’s easy to terminate the contract and hire someone more qualified to fill the position.
Myth #4: Marketing Contractors Will Terminate Their Contract If They Find Higher Pay
Finally, a lot of our potential clients are worried about losing their freelancer if they’re offered more money to work on a project for another company. When working with Creative Compass, you don’t have to worry about this happening. We will never take a contractor off one position and move them to another position before their contract is up. Also, we always charge a fair rate based on the position, industry, and location of the open job.
Hiring freelancers can help you get the marketing talent you need quickly without the risk of high turnover and training costs. Contact us today to help you find top freelance designers.
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